Your website needs to communicate your message in the first few seconds. Your unique selling proposition and your opt-in forms need to be easily seen without scrolling down. Conversion Rate Optimization means delivering something of value to your audience that they will want. They also need to trust you.

Your Image: Your website needs to portray a professional and credible image. This includes the design, colors, fonts and the organization of your home page. Avoid dark oppressive colors; instead use light, bright and inviting colors. Avoid a wide variety of fonts, placing text in all CAPS or reversed out fonts. You want a professional design to instill confidence. Avoid strong colors.

Use Images: Images are processed much faster than text. If you offer free shipping, create a simple graphic that includes the words “free shipping.” Free shipping is an excellent incentive to get people to purchase. Also use to build your email list with free shipping for first time customers when you sign up on our mailing list.

Right Keywords: People search for answers. People arrive to your website with a specific intent. This could be intent to learn more about a problem or a product. Others come looking to take action and are ready to buy. Different keyword phrases will indicate different levels of buyer intent.

Call to Action: Drive your visitors toward a desired action. Make it clear and highly visible. This could be to sign-up, join, call or buy now. Place your primary call to action where it can be easily seen and above the fold. It needs to be highly visible to arriving visitors. Examples of calls to action include- “Buy Now”, “Order Now”, “Join Today”, and “Sign Up For A Free Report”.