People arrive to your website with a specific intent. You need to answer their unasked question and then guide them toward a specific action. You want to create a win-win for both you and the visitor.
- Message: Make your central message clear. You have only a few seconds to communicate your benefits, how you are better than your competition. Use your page headlines, your graphics and your navigation to communicate your message.
- Call to Action: Drive your visitors toward a desired action. Make it clear and highly visible. Place your primary call to action where it can be easily seen without scrolling down. It needs to be highly visible to arriving visitors. Examples of calls to action include- “Buy Now”, “Order Now”, “Join Today”, and “Sign Up For a Free Report”.
- Placement: The upper right quadrant of your web page gets the best response. Place your phone number in upper right with email sign-up forms just below.
- Build Trust: Show visitors that you are trustworthy. Show prospects there are no risks. Build trust at every step. Show your phone number and address. Post a guarantee. Have a no-risk returns policy. Show your privacy policy. At an action step such as a sign-up for, reassure with an excerpt from your privacy policy.
- Compelling Copy: Effective copywriting attracts targeted visitors and begins the selling process by attracting attention and building interest in what you have to offer. Website visitors come looking for answers to their questions or problems. Merely giving information or logically presenting your products is not enough.
- Subscriber Sign-up: The best way to convert a visitor into a customer is to convince them over a period of time. Grow your email list via an opt-in or subscriber form on your website. The idea is to keep inviting people back and to encourage the repeat buyer.
- Incentives: Provide an incentive to sign-up. Your incentive needs to make an impact. Something that causes them to say “wow” I need more of this. The key is start by delivering something they really want in your initial incentive.
Hint: Start strong and finish strong. Grab their attention when they arrive, and astound them with your finish. Put your best material at the beginning and the end.
Tips are from SEO coaching and conversion expert Doug Williams