- Title Tag: The only META tag that is still important is the Title tag. Place your keywords into the beginning (for prominence). Place your company name or website at the end of the Title tag. Title tags should be 65-70 characters. They can be longer, Google just won’t display over 70 characters.
- H1, H2 Heading Tags: H1 Tags are the main web page headline. They should contain your most important keyword phrase and grab an arriving visitor’s interest. Many sites that have H1 headings, waste this important real estate with a very prominent WELCOME showing on their home page. H1 tags should include the primary keyword phrase for the page. Additional keywords can be placed in the H2 tags. H3 tags carry only a minor importance with the search engines, so use sparingly with keywords.
- Internal Linking: Link to other pages within your website using phrases such as “learn more.” It is common for internet marketers to overlook the power of keywords in anchor text when directing visitors to deeper pages. These internal links are powerful SEO tools. See chapter 11 for a more in depth discussion.
- Site Speed: Related to file size and the number and size of graphics. Google is incorporating site speed as part of its search algorithm. A fast loading site may not help your rankings, but a slow loading site will hurt your rankings. Try not to exceed a 100K page size.
- Duplicate content: Avoid the use of “recycled content.” Search engines want to show unique, original content. They filter out duplicates and usually pick the oldest version detected and give it a high ranking. Always use unique, original content in your SEO effort.
For more helpful SEO tips, go to the Doug Williams SEO Services Company website.
Related posts:
- SEO Services Company: The SEO Quoting Process
- SEO Before You Start Your Website!
- How to Get More Website Traffic: Simple SEO Guide
- 7 Important Web Strategies for the Startup Business
- SEO Gives You Much More Than Top Rankings
Tags: h1 seo, internal linking, seo tips, site speed